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Revenue distribution in Point of Purchase advertising in France in 2015, by status

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Sources

Release date

June 2015

Region

France

Survey time period

February - April 2015

Special properties

French and international POP companies

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Permanent: installation for more than 6 months
Semi-permanent: in-store installation between 2 and 6 months
Temporary: less than 2 months

Citation formats

Share of revenues spent on Point of Purchase advertising in France 2015, by status

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 15, 2016
The statistic presents the results of a survey on the revenue distribution in Point of Purchase advertising (POP) in France in 2015, by status. In 2015, the responding POP companies stated that they had spent nearly ** percent of their revenue on permanent installations.
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