In which of the following ways, if any, would you prefer to receive regular updates and promotions from companies that you are interested in doing business with?
Characteristic
Male 18-34
Male 65+
Female 18-34
Female 65+
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This question was phrased by the source as follows: "In which of the following ways, if any, would you prefer to receive regular updates and promotions from companies that you are interested in doing business with? Please select all that apply."
Citation formats
Marketing communication channels preferred by U.S. consumers 2015, by age & gender
The graph shows preferred marketing communication channels according to consumers in the United States as of August 2015, by age and gender. During the survey, ** percent of responding men aged 18 to 34 stated they would prefer to receive regular updates and promotions from brands via e-mail. E-mail ranked first among all four age and gender groups. Yet, only ** percent of U.S. local businesses used e-mail for advertising purposes. During a survey, more than ** percent of local businesses than did use e-mail marketing stated their e-mail marketing ROI was good, excellent or extraordinary.
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MarketingSherpa. (March 1, 2016). In which of the following ways, if any, would you prefer to receive regular updates and promotions from companies that you are interested in doing business with? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/532091/marketing-communication-channel-choice-us-consumer-age/
MarketingSherpa. "In which of the following ways, if any, would you prefer to receive regular updates and promotions from companies that you are interested in doing business with?." Chart. March 1, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/532091/marketing-communication-channel-choice-us-consumer-age/
MarketingSherpa. (2016). In which of the following ways, if any, would you prefer to receive regular updates and promotions from companies that you are interested in doing business with?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/532091/marketing-communication-channel-choice-us-consumer-age/
MarketingSherpa. "In Which of The following Ways, If Any, Would You Prefer to Receive Regular Updates and Promotions from Companies That You Are Interested in Doing Business With?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2016, /statistics/532091/marketing-communication-channel-choice-us-consumer-age/
MarketingSherpa, In which of the following ways, if any, would you prefer to receive regular updates and promotions from companies that you are interested in doing business with? ÌÇÐÄÆƽâ°æ, /statistics/532091/marketing-communication-channel-choice-us-consumer-age/ (last visited August 06, 2026)
In which of the following ways, if any, would you prefer to receive regular updates and promotions from companies that you are interested in doing business with? [Graph], MarketingSherpa, March 1, 2016. [Online]. Available: /statistics/532091/marketing-communication-channel-choice-us-consumer-age/
