During a July 2024 survey among public relations (PR) professionals in the United States and Canada, approximately ** percent reported using social media to promote their press releases. Around ** percent said they used news distribution services such as PR Newswire and Business Wire, while ** percent stated they promoted press releases through the online newsrooms on their brands' websites. According to the same study, little more than one-quarter of PRs across the U.S. and Canada used GenAI.
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MarketingCharts. (October 23, 2024). Leading channels used to promote press releases according to public relations (PR) professionals in the United States and Canada as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1536651/leading-channels-promote-press-releases-united-states-canada/
MarketingCharts. "Leading channels used to promote press releases according to public relations (PR) professionals in the United States and Canada as of July 2024." Chart. October 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1536651/leading-channels-promote-press-releases-united-states-canada/
MarketingCharts. (2024). Leading channels used to promote press releases according to public relations (PR) professionals in the United States and Canada as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1536651/leading-channels-promote-press-releases-united-states-canada/
MarketingCharts. "Leading Channels Used to Promote Press Releases According to Public Relations (Pr) Professionals in The United States and Canada as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Oct 2024, /statistics/1536651/leading-channels-promote-press-releases-united-states-canada/
MarketingCharts, Leading channels used to promote press releases according to public relations (PR) professionals in the United States and Canada as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1536651/leading-channels-promote-press-releases-united-states-canada/ (last visited July 31, 2026)
Leading channels used to promote press releases according to public relations (PR) professionals in the United States and Canada as of July 2024 [Graph], MarketingCharts, October 23, 2024. [Online]. Available: /statistics/1536651/leading-channels-promote-press-releases-united-states-canada/
