Millennials: travel profile U.S. 2016| ��ƽ��

Profile of Millennial travelers in the United States as of July 2016

Characteristic	Average Traveler Psychographic Intensity Index score*
Cultural interest	70.3
Exploration hungry	69.5
Food and cuisine driven traveler	68.5
Wants the real destination not commercial tourism product	65.2
Connected during leisure travel and its planning	65.1
Intensively plans leisure travel	60.5
Nature lovers	58.8
Activity seekers	56.9
Price sensitivity	55.4

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Source

Release date

August 2016

More information

Region

United States

Survey time period

June 30 to July 7, 2016

Number of respondents

2,007 respondents

Age group

18 years and older

Special properties

traveled at least once and at least 50 miles away from home in the last 12 months for leisure or personal reasons

Method of interview

Online survey

Supplementary notes

* The source measures the intensity of a traveler's feelings toward certain aspects of travel using a set of seven-point scale questions. Each survey respondent is given a score of one to 100 (with a score of 100 indicating the highest level of intensity or importance) for each category.

Citation formats

This statistic shows the profile of Millennial travelers in the United States as of July 2016. Millennial travelers were characterized most by their cultural interest with an average Traveler Psychographic Intensity Index score of 70.3 in this category.

Millennial travelers were the generation group whose activity choices were most influenced by what was posted on social media. They were more than double as likely to be influenced by sites such as Facebook and Instagram than Baby Boomer travelers.