| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
July 2014
More information
Region
United States
Survey time period
June 23 to July 2, 2014
Number of respondents
5,000**
Special properties
visitors of each media vertical at least several times a week
Method of interview
Online survey
Supplementary notes
* Respondents were exposed to examples of sponsored content. The original survey question was: "How clear is it that this content is paid for by a brand company?"
** Nationally representative consumers who visit these news media verticals online at least several times per week devided into three groups based on the sites they visit: Business (n=1,622); Entertainment (n=1,648); General News (n=1,730).How clear is it that this content is paid for by a brand company?
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