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Change in advertising spending in Chile in 2024 and 2025, by platform

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Sources

Release date

January 2025

Region

Chile

Survey time period

as of January 10, 2025

Supplementary notes

* Forecast.

Citation formats

Change in ad spend in Chile 2024-2025, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 10, 2025

In 2025, advertising spending in Chile will increase by an estimated *** percent, up from a *** percent growth rate recorded a year earlier. While investments in digital ad channels were forecast to decelerate, they would remain double-digit at **** percent in 2025. Traditional ad expenditure was projected to continue to decrease that year, albeit at a slower pace: **** percent, up from **** percent in 2024.

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