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Distribution of the baby and kids industry's advertising spending in the United States in 2022 and 2023, by medium

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Sources

Release date

October 2024

Region

United States

Survey time period

January to November 2022 and January to November 2023

Supplementary notes

ÌÇÐÄÆƽâ°æ calculated the figures based on the source's data.

Citation formats

Share of the baby and kids industry's ad spending in the U.S. 2022-2023, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 9, 2024

Between January and November 2023, advertisers part of the baby and kids industry in the United States allocated almost ** percent of their advertising spending to online videos, up from less than ** percent during the first 11 months of 2022. The U.S. baby and kids advertisers' ad expenditure surpassed *** billion U.S. dollars from January to November 2023.

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Statistics on " Advertising and marketing to children in the U.S. "

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Other statistics that may interest you Advertising and marketing to children in the U.S.

Overview

4

Top brands

8

Advertising consumption

7

Media usage

8

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Topics

Advertising to children in the U.S.Children's book bans in the U.S.Children and media in the U.S.Digital advertising in the U.S.Digital video advertising and marketing in the U.S.
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