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This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on actions taken by TV viewers when commercials were shown on linear TV during primetime in the United States from 2004 to 2015. In the last reported period, 28 percent of respondents stated they stayed in the room but did something else while commercials were on, while ten percent said they left the room when commercials where airing.
The advertising industry in the United States is expected to grow in the next few years, with television as the leading medium in the market.

 

The 'How People Use Primetime TV 2015' report from —GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The , founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.