This question was phrased by the source as follows: "Compared to last year, how much do you plan to spend on holiday gifts overall, online and in stores?"
Citation formats
Holiday shoppers planned spending changes on gifts in the U.S. 2025, by channel
According to a survey, almost **** of American gift buyers planned to spend the same on gifts as last year. In 2025, ** percent of gift buyers planned to spend more online, and ** percent planned to do the same in store.
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Tinuiti. (September 3, 2025). Expected change in holiday spending on gifts compared to last year in the United States in 2025, by purchase channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/473557/amount-us-holiday-shoppers-plan-to-spend-on-gifts-compared-to-last-year/
Tinuiti. "Expected change in holiday spending on gifts compared to last year in the United States in 2025, by purchase channel." Chart. September 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/473557/amount-us-holiday-shoppers-plan-to-spend-on-gifts-compared-to-last-year/
Tinuiti. (2025). Expected change in holiday spending on gifts compared to last year in the United States in 2025, by purchase channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/473557/amount-us-holiday-shoppers-plan-to-spend-on-gifts-compared-to-last-year/
Tinuiti. "Expected Change in Holiday Spending on Gifts Compared to Last Year in The United States in 2025, by Purchase Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2025, /statistics/473557/amount-us-holiday-shoppers-plan-to-spend-on-gifts-compared-to-last-year/
Tinuiti, Expected change in holiday spending on gifts compared to last year in the United States in 2025, by purchase channel ÌÇÐÄÆƽâ°æ, /statistics/473557/amount-us-holiday-shoppers-plan-to-spend-on-gifts-compared-to-last-year/ (last visited August 02, 2026)
Expected change in holiday spending on gifts compared to last year in the United States in 2025, by purchase channel [Graph], Tinuiti, September 3, 2025. [Online]. Available: /statistics/473557/amount-us-holiday-shoppers-plan-to-spend-on-gifts-compared-to-last-year/
