* Figure for 2021 is forecast.
Excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking places, gambling and other vice good sales; sales are for Nov and Dec of each year; includes products or services ordered using the internet, regardless of the method of payment or fulfillment.
Citation formats
Percentage change in retail holiday season sales in the U.S. 2016-2021, by type
As a result of 2020's ongoing pandemic, retail e-commerce holiday season sales in the United States grew by approximately ** percent, compared to the previous year. Forecasts for 2021 indicate a slowdown in the growth of the digital channel, with non-e-commerce sales expected to pick up.
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eMarketer. (October 11, 2021). Year-on-year growth rate of retail holiday season sales in the United States from 2016 to 2021, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1186260/change-in-retail-holiday-season-sales-in-the-united-states/
eMarketer. "Year-on-year growth rate of retail holiday season sales in the United States from 2016 to 2021, by type." Chart. October 11, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1186260/change-in-retail-holiday-season-sales-in-the-united-states/
eMarketer. (2021). Year-on-year growth rate of retail holiday season sales in the United States from 2016 to 2021, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1186260/change-in-retail-holiday-season-sales-in-the-united-states/
eMarketer. "Year-on-year Growth Rate of Retail Holiday Season Sales in The United States from 2016 to 2021, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Oct 2021, /statistics/1186260/change-in-retail-holiday-season-sales-in-the-united-states/
eMarketer, Year-on-year growth rate of retail holiday season sales in the United States from 2016 to 2021, by type ÌÇÐÄÆƽâ°æ, /statistics/1186260/change-in-retail-holiday-season-sales-in-the-united-states/ (last visited August 05, 2026)
Year-on-year growth rate of retail holiday season sales in the United States from 2016 to 2021, by type [Graph], eMarketer, October 11, 2021. [Online]. Available: /statistics/1186260/change-in-retail-holiday-season-sales-in-the-united-states/
