Respondents were representative of the U.S. population
Supplementary notes
The source did not provide the exact survey date.
The full survey question was phrased as follows: "Thinking about the coming 2025 holiday season, how much in total ($USD) do you plan to spend on others and yourself in the following categories? This includes gifts, travel and entertainment. (Integer dollar amount input.) When are you planning to do most of your holiday shopping?"
Citation formats
Expected share of spending on the holiday season in the U.S. 2025, by date
According to a survey, almost **** of the holiday spending on gifts, travel, and entertainment in the United States is planned to happen during the first 27 days of November 2025. More than ** percent of the budget for these purposes is expected to be spent on November 28, the day when Black Friday is happening.
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PwC. (September 5, 2025). Share of spending on travel, gifts, and entertainment for themselves and others in the holiday season in the United States in 2025, by date [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1625012/holiday-season-planned-spend-share-by-date-us/
PwC. "Share of spending on travel, gifts, and entertainment for themselves and others in the holiday season in the United States in 2025, by date." Chart. September 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1625012/holiday-season-planned-spend-share-by-date-us/
PwC. (2025). Share of spending on travel, gifts, and entertainment for themselves and others in the holiday season in the United States in 2025, by date. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1625012/holiday-season-planned-spend-share-by-date-us/
PwC. "Share of Spending on Travel, Gifts, and Entertainment for Themselves and Others in The Holiday Season in The United States in 2025, by Date." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Sep 2025, /statistics/1625012/holiday-season-planned-spend-share-by-date-us/
PwC, Share of spending on travel, gifts, and entertainment for themselves and others in the holiday season in the United States in 2025, by date ÌÇÐÄÆƽâ°æ, /statistics/1625012/holiday-season-planned-spend-share-by-date-us/ (last visited July 21, 2026)
Share of spending on travel, gifts, and entertainment for themselves and others in the holiday season in the United States in 2025, by date [Graph], PwC, September 5, 2025. [Online]. Available: /statistics/1625012/holiday-season-planned-spend-share-by-date-us/
