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Share of adults in the United States who plan to do more than half of their holiday shopping digitally as of May 2020, by age group
U.S. adults who will do more than half of their holiday shopping online 2020, by age
As of May 2020, a study revealed that 82 percent of adults in the United States aged 31 to 38 planned on doing their holiday shopping through digital channels. Additionally, 81 percent of U.S. adults aged 26 to 30 also planned on their holiday shopping being online.
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Other statistics that may interest you Coronavirus: impact on holiday shopping in the U.S.
Overview
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- Premium Statistic Holiday retail sales in the United States 2000-2025
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Sales events
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Shopping channel preference
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- Basic Statistic U.S. COVID-19 impact on holiday shopping methods 2020
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Spending behavior
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- Premium Statistic Holiday shoppers planned spending changes on gifts in the U.S. 2025, by channel
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Shopping behavior
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- Premium Statistic Change in holiday shopping behavior in the U.S. 2020
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- Premium Statistic Product requirements during Black Friday/Cyber Monday in the United States 2020
- Basic Statistic Reasons for shorter holiday shopping duration in the United States 2020
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account
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Professional Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
eMarketer. (July 14, 2020). Share of adults in the United States who plan to do more than half of their holiday shopping digitally as of May 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1154483/share-us-adults-more-half-holiday-shopping-digital/
eMarketer. "Share of adults in the United States who plan to do more than half of their holiday shopping digitally as of May 2020, by age group." Chart. July 14, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1154483/share-us-adults-more-half-holiday-shopping-digital/
eMarketer. (2020). Share of adults in the United States who plan to do more than half of their holiday shopping digitally as of May 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1154483/share-us-adults-more-half-holiday-shopping-digital/
eMarketer. "Share of Adults in The United States Who Plan to Do More than Half of Their Holiday Shopping Digitally as of May 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2020, /statistics/1154483/share-us-adults-more-half-holiday-shopping-digital/
eMarketer, Share of adults in the United States who plan to do more than half of their holiday shopping digitally as of May 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1154483/share-us-adults-more-half-holiday-shopping-digital/ (last visited July 27, 2026)
Share of adults in the United States who plan to do more than half of their holiday shopping digitally as of May 2020, by age group [Graph], eMarketer, July 14, 2020. [Online]. Available: /statistics/1154483/share-us-adults-more-half-holiday-shopping-digital/
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