Original survey question: "When do you plan to begin your holiday shopping this year compared to when you usually begin your holiday shopping?"
The source did not provide the exact survey date.
Citation formats
U.S. consumers' plans to start holiday shopping 2020
According to a survey carried out during the coronavirus pandemic in the United States in 2020, some 60 percent of respondents planned to start their holiday shopping in October or earlier. In comparison to previous years' habits, shoppers are starting to make holiday purchases earlier in 2020.
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Field Agent. (October 7, 2020). When consumers plan to start shopping for the holidays during COVID-19 in the United States in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/205210/christmas-holiday-shopping-start-date/
Field Agent. "When consumers plan to start shopping for the holidays during COVID-19 in the United States in 2020." Chart. October 7, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/205210/christmas-holiday-shopping-start-date/
Field Agent. (2020). When consumers plan to start shopping for the holidays during COVID-19 in the United States in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/205210/christmas-holiday-shopping-start-date/
Field Agent. "When Consumers Plan to Start Shopping for The Holidays during Covid-19 in The United States in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Oct 2020, /statistics/205210/christmas-holiday-shopping-start-date/
Field Agent, When consumers plan to start shopping for the holidays during COVID-19 in the United States in 2020 ÌÇÐÄÆƽâ°æ, /statistics/205210/christmas-holiday-shopping-start-date/ (last visited July 26, 2026)
When consumers plan to start shopping for the holidays during COVID-19 in the United States in 2020 [Graph], Field Agent, October 7, 2020. [Online]. Available: /statistics/205210/christmas-holiday-shopping-start-date/
