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Social media usage by small businesses to advertise products and services in the United States as of August 2024, by platform

Characteristic	My business began using this in the past year	My business used this before, and has expanded or increased our usage in the past year	My business used this before, and is using the same way now as we were a year ago	My business does not use this	Do not know / No opinion
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Release date

October 2024

More information

Region

United States

Survey time period

August 11 to September 2, 2024

Number of respondents

621 small to midsize business owners and decision makers

Special properties

among small to midsize business owners and decision makers

Method of interview

Online interview

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

According to a survey conducted in August 2024 in the United States, Facebook and Instagram were the most popular social media platforms among small to midsize businesses. Around ** percent of respondents reported using Facebook to promote products and services. Approximately ** percent of respondents mentioned the same for Instagram. TikTok and X had the lowest usage levels among SMBs.

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Overview

5

Leading channels

5

Marketer insights

7

Spotlight: social media

4

Advertising spending

8

Spotlight: application of artificial intelligence (AI)

4

Spotlight: marketing outsourcing

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Topics

SME/SMB advertising and marketing in the United States

Digital retail media advertising in the United States

Social media advertising and marketing in the U.S.

B2B advertising & marketing in the United States

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 99 users

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Market ��ƽ��

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