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Most resonant advertising message types in select countries in Asia in 1st quarter 2015

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Source

Release date

September 2015

Region

Asia

Survey time period

Q1 2015

Number of respondents

n > 30,000*

Special properties

based on the online population

Method of interview

Online survey

Supplementary notes

* Nielsen surveyed more than 30,000 respondents from 60 countries. A separate number of respondents for the countries mentioned in the statistic was not provided.

Citation formats

Most resonant ad messages in Asia 2015, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 6, 2015
The statistic shows most resonant advertising message types in select countries in Asia in the first quarter of 2015. It was found that family-oriented ads were most likely to resonate with Vietnamese consumers, with ** percent of respondents from Vietnam stating they found such ads appealing.
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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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