Distribution of B2B ad spend in the U.S. by medium 2014| ��ƽ��

Distribution of advertising spending of the leading 100 business-to-business advertisers in the United States in 2013 and 2014, by medium

Characteristic	2013	2014
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Release date

September 2015

More information

Region

United States

Survey time period

2013 and 2014

Number of respondents

100 respondents

Special properties

measured media

Supplementary notes

* Includes business publications.
** Broadcast and cable.
Figures have been calculated on the basis of the dollar values provided.
Figures have been rounded.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the .

Citation formats

This statistic presents the distribution of measured media advertising spending of the leading 100 business-to-business advertisers in the United States in 2013 and 2014, by medium. TV made up close to ** percent of the total in 2014, up from ** percent a year earlier.