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Would you subscribe to a regular newsletter that has been personalized for you?

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Sources

Release date

January 2014

Region

Germany

Survey time period

Autumn 2013

Number of respondents

581 respondents

Special properties

shoppers who used the internet on a regular basis

Method of interview

Face-to-face interview

Supplementary notes

The original German survey question was phrased as follows: "Würden Sie einen auf Sie individuell zugeschnittenen regelmäßigen Newsletter abonnieren?"

Citation formats

Attitude towards personalized newsletters in the food segment in Germany 2013, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 31, 2015
This statistic shows the results of a survey concerning the attitude of online shoppers towards personalized newsletters from companies in the food industry in Germany in 2013, broken down by age group. While only ** percent of German internet shoppers aged 65 years and older could picture themselves subscribing to a regular e-mail service with individual content, younger consumers were more open to the idea. Roughly one third of respondents aged between 30 and 39 stated that they would subscribe to personalized newsletters.
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