* Millennials refer to persons aged 18 to 38 years; Gen X, aged 39 to 52 years; Baby Boomers, 53 to 71 years; and Mature, 72 years and older.
Date and study characteristics apply to the 2019 survey. Data for previous years were conducted among equally large samples.
Citation formats
U.S. Baby Boomer shoppers who have used an online channel for groceries 2015-2019
This statistic shows the share of Baby Boomer shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2019. In 2019, ** percent of Baby Boomer respondents said that they had ordered groceries online.
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FMI. (June 20, 2019). Share of Baby Boomer shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2019* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/513102/online-grocery-baby-boomer-shoppers-us/
FMI. "Share of Baby Boomer shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2019* ." Chart. June 20, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/513102/online-grocery-baby-boomer-shoppers-us/
FMI. (2019). Share of Baby Boomer shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2019* . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/513102/online-grocery-baby-boomer-shoppers-us/
FMI. "Share of Baby Boomer Shoppers Who Have Used An Online-only Retailer for Groceries in The United States from 2015 to 2019* ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jun 2019, /statistics/513102/online-grocery-baby-boomer-shoppers-us/
FMI, Share of Baby Boomer shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2019* ÌÇÐÄÆƽâ°æ, /statistics/513102/online-grocery-baby-boomer-shoppers-us/ (last visited July 31, 2026)
Share of Baby Boomer shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2019* [Graph], FMI, June 20, 2019. [Online]. Available: /statistics/513102/online-grocery-baby-boomer-shoppers-us/
