* The sample size includes a minimum of 1,000 respondents in each of the 18 markets (the US, UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece).
The release date is the date of access.
Citation formats
Share of U.S., UK & Australian consumers that shop online vs. offline each week 2023
Although consumers visit physical stores more frequently, the number of people that shop online each week is not to be discredited: in the United Kingdom (UK), for example, approximately half of surveyed consumers said they shopped online each week in 2023. More than 75 percent UK shoppers visited physical stores on a weekly basis. About the same number of Australians stated they had been shopping digitally and physically each week.
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Klarna. (November 6, 2023). Percentage of consumers that shop online and offline on a weekly basis in the U.S., UK, and Australia in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1257243/consumers-that-shop-online-and-offline-each-week/
Klarna. "Percentage of consumers that shop online and offline on a weekly basis in the U.S., UK, and Australia in 2023." Chart. November 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1257243/consumers-that-shop-online-and-offline-each-week/
Klarna. (2023). Percentage of consumers that shop online and offline on a weekly basis in the U.S., UK, and Australia in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1257243/consumers-that-shop-online-and-offline-each-week/
Klarna. "Percentage of Consumers That Shop Online and Offline on a Weekly Basis in The U.S., Uk, and Australia in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Nov 2023, /statistics/1257243/consumers-that-shop-online-and-offline-each-week/
Klarna, Percentage of consumers that shop online and offline on a weekly basis in the U.S., UK, and Australia in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1257243/consumers-that-shop-online-and-offline-each-week/ (last visited July 28, 2026)
Percentage of consumers that shop online and offline on a weekly basis in the U.S., UK, and Australia in 2023 [Graph], Klarna, November 6, 2023. [Online]. Available: /statistics/1257243/consumers-that-shop-online-and-offline-each-week/
