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Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)

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Sources

Release date

May 2017

Region

United States

Survey time period

2016

Special properties

all figures are estimates

Supplementary notes

* Forecast.

Citation formats

Ad blocking cost in the U.S. 2016-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 17, 2017
This statistic shows the economic cost of ad blocking usage in the United States from 2016 to 2020. The source estimated the loss of revenue due to ad blocking to increase from roughly **** billion U.S. dollars in 2016 to billion in 2020.
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Topics

Ad blocking in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.Digital advertising in CanadaDigital advertising in North America
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per month, billed annually 1
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