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Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015

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Sources

Release date

August 2015

Region

Worldwide

Survey time period

June 2015

Number of respondents

506 respondents

Supplementary notes

Figures may not add up to 100% due to rounding.

Citation formats

Perceived personalization impact on marketing metrics worldwide 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 6, 2015
The graph presents information on perceived effect of personalization on selected marketing metrics according to marketers worldwide as of ****. It was found, that 17 percent of industry professionals believed marketing personalization had a 50-percent or higher impact on app installs, while ** percent thought it had no effect at all.
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