| Characteristic | Number of respondents in thousands |
|---|---|
| Bus | 20,534 |
| Billboards | 18,870 |
| Bus stops | 18,721 |
| Street furniture/illuminated advertising | 13,005 |
| Outdoor/street clocks | 12,171 |
| Single-pole billboard | 12,105 |
| Shopping centers | 8,798 |
| Newsstands | 7,300 |
| Large urban furniture | 6,820 |
| Morris columns | 6,405 |
| Neon signs on buildings | 6,124 |
| Building banner | 6,062 |
| Advertising flag | 5,298 |
| Screens in lottery/gambling establishments | 5,030 |
| Car parks | 4,992 |
| Containers | 4,887 |
| Subway cars | 4,040 |
| Subway stations | 3,844 |
| Subway screens | 2,811 |
| Trains | 2,524 |
| Taxis | 2,142 |
| Airports | 1,183 |
| Bicycles | 1,051 |
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Source
Source
Release date
December 2022
More information
Region
Spain
Survey time period
January to November 2022
Number of respondents
30,000*
Age group
14 years and older
Special properties
weekly exposure
Supplementary notes
* 25,500 interviewed face-to-face and 4.500 surveyed online.
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