The source provides the following information:
Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting.
Advertising expenditure in the United Kingdom in 2024 amounted to **** billion British pounds, up by roughly ** percent compared to previous year. Ad spend in the country is expected to increase by *** percent in 2025 and by another *** percent a year later.Â
Advertising expenditure by medium
How is ad spending in the UK broken down by media? In 2024, nearly ** percent was spent on digital media. Traditional media with highest ad investments were TV and out-of-home. Online radio and cinema attracted lowest ad spending.Â
What is the top advertising campaign in UK?
Industry bodies look at the performance of advertising campaigns. Rankings help agencies measure the effectiveness of their campaigns as compared to their rivals. At the end of 2023, the McCann Manchester and UM Manchester lead campaign for Aldi was the most effective advertising campaign with an index score of ** ±è´Ç¾±²Ô³Ù²õ.Ìý
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Marketing Week. (April 30, 2025). Advertising expenditure in the United Kingdom from 2010 to 2024 (in billion GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/262754/advertising-revenue-in-the-uk/
Marketing Week. "Advertising expenditure in the United Kingdom from 2010 to 2024 (in billion GBP)." Chart. April 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/262754/advertising-revenue-in-the-uk/
Marketing Week. (2025). Advertising expenditure in the United Kingdom from 2010 to 2024 (in billion GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/262754/advertising-revenue-in-the-uk/
Marketing Week. "Advertising Expenditure in The United Kingdom from 2010 to 2024 (in Billion Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2025, /statistics/262754/advertising-revenue-in-the-uk/
Marketing Week, Advertising expenditure in the United Kingdom from 2010 to 2024 (in billion GBP) ÌÇÐÄÆƽâ°æ, /statistics/262754/advertising-revenue-in-the-uk/ (last visited July 26, 2026)
Advertising expenditure in the United Kingdom from 2010 to 2024 (in billion GBP) [Graph], Marketing Week, April 30, 2025. [Online]. Available: /statistics/262754/advertising-revenue-in-the-uk/
