Question: Has your company shifted marketing budget from paid to social media? If yes, can you estimate what percentage of your marketing budget has been shifted to social media over time.
ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Resource industry - Mining, quarrying, and oil or gas extraction
Numbers may not equal 100 percent as a result of rounding
Citation formats
Canada: company marketing budget shift to social media usage 2014, by company size
This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives who had their marketing budgets shift from paid media to social media in Canada as of June 2014, by company size. During the reported period, executives belonging to companies with 1,000 employees or more who reported shifting marketing budgets stated that ** percent of their marketing budget had shifted to social media over time.
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The Gandalf Group. (June 24, 2014). Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by company size [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/435734/marketing-budget-paid-to-social-media-canada-company-size/
The Gandalf Group. "Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by company size." Chart. June 24, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/435734/marketing-budget-paid-to-social-media-canada-company-size/
The Gandalf Group. (2014). Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by company size. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/435734/marketing-budget-paid-to-social-media-canada-company-size/
The Gandalf Group. "Share of Businesses in Canada Whose Marketing Budgets Have Shifted from Paid Media to Social Media as of June 2014, by Company Size." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jun 2014, /statistics/435734/marketing-budget-paid-to-social-media-canada-company-size/
The Gandalf Group, Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by company size ÌÇÐÄÆƽâ°æ, /statistics/435734/marketing-budget-paid-to-social-media-canada-company-size/ (last visited August 04, 2026)
Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by company size [Graph], The Gandalf Group, June 24, 2014. [Online]. Available: /statistics/435734/marketing-budget-paid-to-social-media-canada-company-size/
