As of 2022, the majority of companies in South Africa (** percent) said the budget dedicated to social media was planned to stay the same in the previous year, while ** percent reported having planned an increase in such budget.
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Ornico, & World Wide Worx. (June 30, 2022). Share of companies who planned to change social media budget allocations from the previous year in South Africa from 2018 to 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1350377/changing-social-media-budget-allocation-in-south-africa/
Ornico, und World Wide Worx. "Share of companies who planned to change social media budget allocations from the previous year in South Africa from 2018 to 2022." Chart. June 30, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1350377/changing-social-media-budget-allocation-in-south-africa/
Ornico, World Wide Worx. (2022). Share of companies who planned to change social media budget allocations from the previous year in South Africa from 2018 to 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1350377/changing-social-media-budget-allocation-in-south-africa/
Ornico, and World Wide Worx. "Share of Companies Who Planned to Change Social Media Budget Allocations from The Previous Year in South Africa from 2018 to 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jun 2022, /statistics/1350377/changing-social-media-budget-allocation-in-south-africa/
Ornico & World Wide Worx, Share of companies who planned to change social media budget allocations from the previous year in South Africa from 2018 to 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1350377/changing-social-media-budget-allocation-in-south-africa/ (last visited August 01, 2026)
Share of companies who planned to change social media budget allocations from the previous year in South Africa from 2018 to 2022 [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: /statistics/1350377/changing-social-media-budget-allocation-in-south-africa/