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Share of companies implementing messaging during the customer lifecycle in Mexico in 2024, by messaging type

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Sources

Release date

September 2024

Region

Mexico

Survey time period

March to April 2024

Number of respondents

400 companies

Special properties

The sample is representative of the enterprise population by size (big, and SMEs)

Supplementary notes

Original question: "¿Cuál de los siguientes canales utiliza su empresa en las 5 etapas diferentes que se muestran a continuación?" (Which of the following channels does your company use in the 5 different stages shown below?)

Citation formats

Adoption of messaging during the customer lifecycle in Mexico 2024, by type

Published by
Yihan Ma,
Nov 27, 2024

When queried about the implementation of business messaging during the lifecycle of clients, ** percent of surveyed companies in Mexico in 2024 cited they used messaging on social networks in the awareness stage. Messaging on social networks was also the most popular method for pre-sale, sale, and post-sale. To keep long-term relationships with their customers, ** percent of companies preferred to communicate via messaging apps like WhatsApp or Telegram.

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