This statistic illustrates the retention rates among retail banking customers in Western and Central Europe as of 2014, dependent on the availability and accessibility of social media banking. The source provides further explanation that "retention is likely to increase at banks that offer strong social media experiences". In that time, retention rates were estimated at approximately 53 percent in Central Europe and 44 percent in Western Europe.
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Capgemini. (April 24, 2014). Impact of social media banking on customer retention in Western and Central Europe as of 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/417755/social-media-banking-and-customer-retention-europe/
Capgemini. "Impact of social media banking on customer retention in Western and Central Europe as of 2014." Chart. April 24, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/417755/social-media-banking-and-customer-retention-europe/
Capgemini. (2014). Impact of social media banking on customer retention in Western and Central Europe as of 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/417755/social-media-banking-and-customer-retention-europe/
Capgemini. "Impact of Social Media Banking on Customer Retention in Western and Central Europe as of 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Apr 2014, /statistics/417755/social-media-banking-and-customer-retention-europe/
Capgemini, Impact of social media banking on customer retention in Western and Central Europe as of 2014 ÌÇÐÄÆƽâ°æ, /statistics/417755/social-media-banking-and-customer-retention-europe/ (last visited July 31, 2026)
Impact of social media banking on customer retention in Western and Central Europe as of 2014 [Graph], Capgemini, April 24, 2014. [Online]. Available: /statistics/417755/social-media-banking-and-customer-retention-europe/
