The original question was phrased by the source as follows: "How satisfied are you currently with your primarily used bank? (single-pick). One selection of the following answers were possible: - Very satisfied - Satisfied - Neither satisfied nor dissatisfied - Dissatisfied - Very dissatisfied - Don't know
The displayed figures were recorded based on the above question. The number of respondents differs in each survey update. More information on the methodology can be found here.
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Satisfaction with primary bank in Canada 2019-2025, by quarter
Customer satisfaction with primary banks dropped notably between 2019 and 2025 among bank account holders in Canada. According to ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ, the share of bank account holders who were satisfied with their primary bank was ** percent in the third quarter of 2025, percentage points lower than in the first half of 2019. This downward trend in customer satisfaction correlates with the increasing willingness to change primary banks.
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ÌÇÐÄÆƽâ°æ. (October 22, 2025). Share of customers satisfied with their primary banks in Canada from 1st half 2019 to 3rd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1396453/satisfaction-with-primary-bank-in-canada/
ÌÇÐÄÆƽâ°æ. "Share of customers satisfied with their primary banks in Canada from 1st half 2019 to 3rd quarter 2025." Chart. October 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1396453/satisfaction-with-primary-bank-in-canada/
ÌÇÐÄÆƽâ°æ. (2025). Share of customers satisfied with their primary banks in Canada from 1st half 2019 to 3rd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1396453/satisfaction-with-primary-bank-in-canada/
ÌÇÐÄÆƽâ°æ. "Share of Customers Satisfied with Their Primary Banks in Canada from 1st Half 2019 to 3rd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2025, /statistics/1396453/satisfaction-with-primary-bank-in-canada/
ÌÇÐÄÆƽâ°æ, Share of customers satisfied with their primary banks in Canada from 1st half 2019 to 3rd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1396453/satisfaction-with-primary-bank-in-canada/ (last visited July 25, 2026)
Share of customers satisfied with their primary banks in Canada from 1st half 2019 to 3rd quarter 2025 [Graph], ÌÇÐÄÆƽâ°æ, October 22, 2025. [Online]. Available: /statistics/1396453/satisfaction-with-primary-bank-in-canada/
