In 2023, social media alone accounted for approximately ** percent of the digital advertising spending in Peru. The figure included video ads on social media platforms. Search engine marketing (SEM) and display/banners followed, each accounting for around ** percent of the total. Overall, Peru's online ad spending surpassed *** million U.S. dollars that year.
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IAB Peru. (March 13, 2024). Distribution of digital advertising spending in Peru in 2023, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/455005/online-ad-revenue-share-peru-format/
IAB Peru. "Distribution of digital advertising spending in Peru in 2023, by format." Chart. March 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/455005/online-ad-revenue-share-peru-format/
IAB Peru. (2024). Distribution of digital advertising spending in Peru in 2023, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/455005/online-ad-revenue-share-peru-format/
IAB Peru. "Distribution of Digital Advertising Spending in Peru in 2023, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2024, /statistics/455005/online-ad-revenue-share-peru-format/
IAB Peru, Distribution of digital advertising spending in Peru in 2023, by format ÌÇÐÄÆƽâ°æ, /statistics/455005/online-ad-revenue-share-peru-format/ (last visited July 15, 2026)
Distribution of digital advertising spending in Peru in 2023, by format [Graph], IAB Peru, March 13, 2024. [Online]. Available: /statistics/455005/online-ad-revenue-share-peru-format/
