| Characteristic | Use promotional items | Don't use promotional items |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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January 2016
Germany
2015
500 respondents
owners, managers, sales and marketing managers (responsible for the use of promotional items)
The question was phrased by the source as follows: "In your company, do you use promotional products or gifts when communicating with your clients? We define promotional products as products (three-dimensional, with a company logo or a promotional message) that are given to marketing target groups for free." (original German question: "Setzen Sie in Ihrem Unternehmen Werbeartikel bzw. Werbegeschenke in der Kommunikation mit Ihren Kunden ein? Unter Werbeartikeln verstehen wir Produkte (dreidimensional, mit Firmenlogo oder einer Werbebotschaft versehen), die zu Werbezwecken unentgeltlich an Marketingzielgruppen gegeben werden.")
Micro-companies ((n=168), small companies (n=135), medium-sized companies (n=117) and large companies (n=80).
