The graph shows leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017. During the study, ** percent of respondents admitted that bot traffic raised the biggest concern when thinking of programmatic advertising.
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Dun & Bradstreet. (November 14, 2017). Leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/411128/leading-concerns-about-programmatic-ad-buying-usa/
Dun & Bradstreet. "Leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017." Chart. November 14, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/411128/leading-concerns-about-programmatic-ad-buying-usa/
Dun & Bradstreet. (2017). Leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/411128/leading-concerns-about-programmatic-ad-buying-usa/
Dun & Bradstreet. "Leading Challenges of Programmatic Advertising According to B2b Marketing Professionals in The United States as of October 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Nov 2017, /statistics/411128/leading-concerns-about-programmatic-ad-buying-usa/
Dun & Bradstreet, Leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017 ÌÇÐÄÆƽâ°æ, /statistics/411128/leading-concerns-about-programmatic-ad-buying-usa/ (last visited August 06, 2026)
Leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017 [Graph], Dun & Bradstreet, November 14, 2017. [Online]. Available: /statistics/411128/leading-concerns-about-programmatic-ad-buying-usa/
