among respondents who have seen or heard advertising on a platform in the past 30 days; respondents with a household income of 75,000 U.S. dollars or more
Method of interview
Online survey
Citation formats
Affluent Baby Boomers: most effective ad channels 2014, by reach
The graph shows most effective advertising channels according to affluent Baby Boomers in the United States in December 2014, sorted by reach. The source found that with ** percent reach, television advertising has the highest reach among upscale Boomers with household income of * U.S. dollars or more.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
MarketingCharts, & Shullman Research Center. (December 12, 2014). Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/331891/ad-channels-effective-among-affluent-boomers/
MarketingCharts, und Shullman Research Center. "Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach." Chart. December 12, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/331891/ad-channels-effective-among-affluent-boomers/
MarketingCharts, Shullman Research Center. (2014). Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/331891/ad-channels-effective-among-affluent-boomers/
MarketingCharts, and Shullman Research Center. "Most Effective Advertising Channels among Affluent Baby Boomers in The United States in 2014, by Reach." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2014, /statistics/331891/ad-channels-effective-among-affluent-boomers/
MarketingCharts & Shullman Research Center, Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach ÌÇÐÄÆƽâ°æ, /statistics/331891/ad-channels-effective-among-affluent-boomers/ (last visited August 06, 2026)
Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach [Graph], MarketingCharts, & Shullman Research Center, December 12, 2014. [Online]. Available: /statistics/331891/ad-channels-effective-among-affluent-boomers/
