includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
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Digital direct response ad spend in the U.S. in 2015, by industry
The statistic presents a projection of the digital direct response advertising spending in the United States as of May 2015, broken down by industry. The source estimated that the retail sector spent **** billion U.S. dollars on digital direct response activities.
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eMarketer. (May 15, 2015). Digital direct response advertising spending in the United States as of 2015, by industry (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/301888/digital-direct-reponse-ad-spend-industries-usa/
eMarketer. "Digital direct response advertising spending in the United States as of 2015, by industry (in billion U.S. dollars)." Chart. May 15, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/301888/digital-direct-reponse-ad-spend-industries-usa/
eMarketer. (2015). Digital direct response advertising spending in the United States as of 2015, by industry (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/301888/digital-direct-reponse-ad-spend-industries-usa/
eMarketer. "Digital Direct Response Advertising Spending in The United States as of 2015, by Industry (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 May 2015, /statistics/301888/digital-direct-reponse-ad-spend-industries-usa/
eMarketer, Digital direct response advertising spending in the United States as of 2015, by industry (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/301888/digital-direct-reponse-ad-spend-industries-usa/ (last visited August 06, 2026)
Digital direct response advertising spending in the United States as of 2015, by industry (in billion U.S. dollars) [Graph], eMarketer, May 15, 2015. [Online]. Available: /statistics/301888/digital-direct-reponse-ad-spend-industries-usa/
