Between January and November 2023, Amazon accounted for ** percent of digital retail media advertising spending in the 'tech' category in the United States. Walmart attracted ** percent of the spendings and other retail media networks (RMNs) for the remaining ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
MediaRadar. (December 18, 2023). Distribution of digital retail media advertising spending on selected categories in the United States between January and November 2023, by network [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/270809/distribution-of-us-digital-ad-spend-by-industry/
MediaRadar. "Distribution of digital retail media advertising spending on selected categories in the United States between January and November 2023, by network." Chart. December 18, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/270809/distribution-of-us-digital-ad-spend-by-industry/
MediaRadar. (2023). Distribution of digital retail media advertising spending on selected categories in the United States between January and November 2023, by network. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/270809/distribution-of-us-digital-ad-spend-by-industry/
MediaRadar. "Distribution of Digital Retail Media Advertising Spending on Selected Categories in The United States between January and November 2023, by Network." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Dec 2023, /statistics/270809/distribution-of-us-digital-ad-spend-by-industry/
MediaRadar, Distribution of digital retail media advertising spending on selected categories in the United States between January and November 2023, by network ÌÇÐÄÆÆ½â°æ, /statistics/270809/distribution-of-us-digital-ad-spend-by-industry/ (last visited July 25, 2026)
Distribution of digital retail media advertising spending on selected categories in the United States between January and November 2023, by network [Graph], MediaRadar, December 18, 2023. [Online]. Available: /statistics/270809/distribution-of-us-digital-ad-spend-by-industry/