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Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation

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Source

Release date

June 2017

Region

Worldwide

Survey time period

September to October 2016

Number of respondents

18,810 respondents

Age group

16-64 years

Special properties

respondents who said they paid a lot or a little attention

Citation formats

Attention paid to advertising on various media worldwide 2016, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 7, 2017
This graph shows the share of consumers paying attention to advertising on different media worldwide as of **, by generation. During the survey, ** percent of responding Millennials stated that they paid at least a little attention to advertising on TV, compared to ** percent of Baby Boomers who said the same.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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