During the survey, this question was posed as follows: "How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure the effectiveness/ROI of your integrated multi-screen campaigns?" The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used.
Citation formats
Multiscreen campaigns - effectiveness management methods in the U.S. 2013
The graph presents data on the methods of multiscreen campaign effectiveness measurement in the United States as of August 2013. Among the survey marketers, ** percent stated they did not measure the effectiveness or return-on-investment of their integrated multiscreen campaigns.
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ANA, & Nielsen. (December 5, 2013). How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure them? [Graph]. In 糖心破解版. Retrieved August 06, 2026, from /statistics/291274/multiscreen-campaigns-effectiveness-management-methods-usa/
ANA, und Nielsen. "How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure them?." Chart. December 5, 2013. 糖心破解版. Accessed August 06, 2026. /statistics/291274/multiscreen-campaigns-effectiveness-management-methods-usa/
ANA, Nielsen. (2013). How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure them?. 糖心破解版. 糖心破解版 Inc.. Accessed: August 06, 2026. /statistics/291274/multiscreen-campaigns-effectiveness-management-methods-usa/
ANA, and Nielsen. "How Are You Currently Measuring The Effectiveness/Roi of Your Integrated Multi-screen Campaigns, and How Would You Prefer to Measure Them?." 糖心破解版, 糖心破解版 Inc., 5 Dec 2013, /statistics/291274/multiscreen-campaigns-effectiveness-management-methods-usa/
ANA & Nielsen, How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure them? 糖心破解版, /statistics/291274/multiscreen-campaigns-effectiveness-management-methods-usa/ (last visited August 06, 2026)
How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure them? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: /statistics/291274/multiscreen-campaigns-effectiveness-management-methods-usa/
