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Median revenue-based return on investment (ROI) of successful advertising campaigns worldwide from 2017 to 2024 (in U.S. dollars)

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Sources

Release date

January 2025

Region

Worldwide

Survey time period

2017 to 2024

Special properties

based on an analysis of 1,537 case studies on the WARC database only

Citation formats

Median revenue-based ROI of successful advertising campaigns worldwide 2017-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 31, 2025

In 2024, successful advertising campaigns' median revenue-based return on investment (ROI) worldwide reached ****, meaning global advertisers recorded a median revenue of **** U.S. dollars for every dollar they spent on those strategies. Between 2018 and 2021, the average practically stalled around **** dollars per dollar invested. Meanwhile, successful advertising campaigns' worldwide median profit-based ROI increased to *** dollars.

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