The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."
In 2021, Reckitt Benckiser invested *** billion U.S. dollars in advertising activities. The manufacturer of health, hygiene, and nutrition products had a net revenue of billion British pounds that year.
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COMvergence. (July 15, 2022). Reckitt Benckiser Group's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/286552/reckitt-benckiser-group-advertising-spending-worldwide/
COMvergence. "Reckitt Benckiser Group's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars)." Chart. July 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/286552/reckitt-benckiser-group-advertising-spending-worldwide/
COMvergence. (2022). Reckitt Benckiser Group's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/286552/reckitt-benckiser-group-advertising-spending-worldwide/
COMvergence. "Reckitt Benckiser Group's Advertising Spending Worldwide in 2020 and 2021 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jul 2022, /statistics/286552/reckitt-benckiser-group-advertising-spending-worldwide/
COMvergence, Reckitt Benckiser Group's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/286552/reckitt-benckiser-group-advertising-spending-worldwide/ (last visited July 24, 2026)
Reckitt Benckiser Group's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph], COMvergence, July 15, 2022. [Online]. Available: /statistics/286552/reckitt-benckiser-group-advertising-spending-worldwide/
