The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."
In 2021, Ferrero International S.A. spent *** billion U.S. dollars in advertising activities worldwide. Out of this total, ** percent was invested in digital ads. A year earlier, the spending amounted to *** billion, and the digital share also stood at ** percent.
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COMvergence. (July 15, 2022). Advertising spending of Ferrero International S.A. worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1336853/ferrero-ad-spend-worldwide/
COMvergence. "Advertising spending of Ferrero International S.A. worldwide in 2020 and 2021 (in billion U.S. dollars)." Chart. July 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1336853/ferrero-ad-spend-worldwide/
COMvergence. (2022). Advertising spending of Ferrero International S.A. worldwide in 2020 and 2021 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1336853/ferrero-ad-spend-worldwide/
COMvergence. "Advertising Spending of Ferrero International S.A. Worldwide in 2020 and 2021 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jul 2022, /statistics/1336853/ferrero-ad-spend-worldwide/
COMvergence, Advertising spending of Ferrero International S.A. worldwide in 2020 and 2021 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1336853/ferrero-ad-spend-worldwide/ (last visited July 21, 2026)
Advertising spending of Ferrero International S.A. worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph], COMvergence, July 15, 2022. [Online]. Available: /statistics/1336853/ferrero-ad-spend-worldwide/
