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Coca-Cola has continuously spent over **** billion U.S. dollars annually on advertising worldwide in recent years. While ad spending of the beverage company dropped in 2020, expenses peaked in 2025 at *** billion U.S. dollars. 

Advertising innovation

Soft drinks still made up the overwhelming majority of Coca Cola’s sales volume in 2017. The company spent *** million dollars advertising its flagship brand, Coke, in 2022, more than any other non-alcoholic beverage brand in the United States in that year. Coca-Cola has a long history of innovative and appealing advertising campaigns, going back to art done by American painter Norman Rockwell, to the iconic polar bears of Christmas advertising.

Dominance across mediums

The Coca-Cola brand’s image is not only maintained through traditional advertising mediums but social media as well. It ranked fifth on Facebook, in terms of fans, as of September 2023, with almost *** million fans. Coca-Cola’s YouTube channel was equally popular with roughly **** billion views accrued by the channel.