| Characteristic | Spending in billion U.S. dollars |
|---|---|
| - | - |
| - | - |
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Source
Source
Release date
July 2022
More information
Region
Worldwide
Survey time period
2020 and 2021
Supplementary notes
The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."
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