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U.S. Millennials: Did your mobile device influence your decision the last time you used it at a grocery store?

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Source

Release date

September 2012

Region

United States

Survey time period

August 14 to August 18, 2012

Number of respondents

1,106 respondents

Age group

18-65 years

Special properties

Smartphone users*

Method of interview

Online survey

Supplementary notes

* Smartphone users who use top shopping apps and used their phone in grocery, mass or warehouse club in the last month.

Citation formats

Share of U.S. Millennials' purchase decisions influenced by their mobile device 2012

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2013
This statistic depicts the results of an online survey conducted in August 2012. US consumers were asked if their purchase decision was influenced by their smartphone usage while grocery shopping last time. Some * percent of Millennial shoppers indicated that the usage of their mobile device brought them to buy the product elsewhere.
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Topics

U.S. Gen Z & millennials: consumer goods and shopping behaviorFood retail in the U.S.Online grocery shopping in the United StatesU.S. generations: grocery shopping behaviorOnline shopping behavior in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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