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Types of research conducted before purchasing a product in the United States as of 2018

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Source

Release date

2018

Region

United States

Survey time period

2018

Number of respondents

750 respondents

Special properties

750 consumers and 100 mattress retailers

Supplementary notes

* Page 2 of Pathways to Purchase which was a special supplement.

Citation formats

Research completed prior to buying a product in the United States as of 2018

Published by
F. Watty,
Aug 14, 2018
This statistic shows the types of research that consumers performed prior to purchasing a product in the United States as of 2018. As of 2018, ** percent of consumers stated that they read online consumer reviews before purchasing a product.
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