In 2026, over 30 percent of consumers in the United States said they usually shopped for Mother's Day gifts two weeks in advance, making it the most common time frame to do so among U.S. shoppers. Less than one in 10 Americans waited until the day before or Mother's Day itself to look for a present.
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Optimove. (May 5, 2026). When consumers typically purchase Mother's Day gifts in the United States in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1383340/planned-shopping-period-for-mothers-day-usa/
Optimove. "When consumers typically purchase Mother's Day gifts in the United States in 2026." Chart. May 5, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1383340/planned-shopping-period-for-mothers-day-usa/
Optimove. (2026). When consumers typically purchase Mother's Day gifts in the United States in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1383340/planned-shopping-period-for-mothers-day-usa/
Optimove. "When Consumers Typically Purchase Mother's Day Gifts in The United States in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 May 2026, /statistics/1383340/planned-shopping-period-for-mothers-day-usa/
Optimove, When consumers typically purchase Mother's Day gifts in the United States in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1383340/planned-shopping-period-for-mothers-day-usa/ (last visited August 02, 2026)
When consumers typically purchase Mother's Day gifts in the United States in 2026 [Graph], Optimove, May 5, 2026. [Online]. Available: /statistics/1383340/planned-shopping-period-for-mothers-day-usa/
