As of July 2024, nearly ** percent of retailers and ** percent of advertising agencies surveyed in Brazil reported working with retail media. Meanwhile, ** percent of responding advertisers said they worked with this ad type. According to the same study, a lack of preparation and knowledge ranked as the leading reason why players avoided retail media in Brazil.
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Newtail. (July 11, 2025). Percentage of advertisers, retailers, and advertising agencies working with retail media in Brazil as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1406012/share-manufacturers-retailers-agencies-retail-media-brazil/
Newtail. "Percentage of advertisers, retailers, and advertising agencies working with retail media in Brazil as of July 2024." Chart. July 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1406012/share-manufacturers-retailers-agencies-retail-media-brazil/
Newtail. (2025). Percentage of advertisers, retailers, and advertising agencies working with retail media in Brazil as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1406012/share-manufacturers-retailers-agencies-retail-media-brazil/
Newtail. "Percentage of Advertisers, Retailers, and Advertising Agencies Working with Retail Media in Brazil as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jul 2025, /statistics/1406012/share-manufacturers-retailers-agencies-retail-media-brazil/
Newtail, Percentage of advertisers, retailers, and advertising agencies working with retail media in Brazil as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1406012/share-manufacturers-retailers-agencies-retail-media-brazil/ (last visited August 03, 2026)
Percentage of advertisers, retailers, and advertising agencies working with retail media in Brazil as of July 2024 [Graph], Newtail, July 11, 2025. [Online]. Available: /statistics/1406012/share-manufacturers-retailers-agencies-retail-media-brazil/
