During a survey carried out in 2024 in the United States, ** percent of responding consumers stated that it was important for them that the brand they purchased had a good reputation. The most often named criterion was 'the best quality.'
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MarketingCharts. (July 26, 2024). Brand purchase criteria according to consumers in the United States as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1478558/brand-purchase-criteria-usa/
MarketingCharts. "Brand purchase criteria according to consumers in the United States as of April 2024." Chart. July 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1478558/brand-purchase-criteria-usa/
MarketingCharts. (2024). Brand purchase criteria according to consumers in the United States as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1478558/brand-purchase-criteria-usa/
MarketingCharts. "Brand Purchase Criteria According to Consumers in The United States as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jul 2024, /statistics/1478558/brand-purchase-criteria-usa/
MarketingCharts, Brand purchase criteria according to consumers in the United States as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1478558/brand-purchase-criteria-usa/ (last visited July 27, 2026)
Brand purchase criteria according to consumers in the United States as of April 2024 [Graph], MarketingCharts, July 26, 2024. [Online]. Available: /statistics/1478558/brand-purchase-criteria-usa/
