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Planned adjustments in 2025 media budgets according to selected global brands as of November 2024, by region

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Sources

Release date

November 2024

Region

Worldwide

Survey time period

as of November 2024

Number of respondents

134 global brands

Supplementary notes

Significant increase/decrease: above 10 percent.

Slight increase/decrease: between zero and 10 percent. 

The source does not specify the date of the survey. The date provided is the release date.

Citation formats

Expected adjustments in ad spend among selected global brands by region 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 6, 2025

According to the survey conducted among 134 global brand leaders as of November 2024, 49 percent of respondents planned to increase their 2025 media budget in comparison to the previous year. Nearly 20 percent expected to decrease advertising and marketing spending. Respondents located in North America (24 percent) were more likely to shrink their media budget, while 50 percent of those in Europe, the Middle East, and Africa planned to raise spending. 

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