During a February online survey among buy-side advertising decision-makers handling annual ad budgets of at least 250 thousand U.S. dollars in the United States, approximately 40 percent of the participants said they expected the retail and e-commerce industry to cut its ad spending that year due to tariffs. The consumer electronics segment and the media and entertainment sector followed, mentioned by 33 and 28 percent of the respondents, respectively.
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Business Insider Netherlands. (April 9, 2025). Industries most affected by advertising spending cuts due to tariffs according to advertisers in the United States as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1609871/categoriesad-spend-cuts-tariffs-united-states/
Business Insider Netherlands. "Industries most affected by advertising spending cuts due to tariffs according to advertisers in the United States as of February 2025." Chart. April 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1609871/categoriesad-spend-cuts-tariffs-united-states/
Business Insider Netherlands. (2025). Industries most affected by advertising spending cuts due to tariffs according to advertisers in the United States as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1609871/categoriesad-spend-cuts-tariffs-united-states/
Business Insider Netherlands. "Industries Most Affected by Advertising Spending Cuts Due to Tariffs According to Advertisers in The United States as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2025, /statistics/1609871/categoriesad-spend-cuts-tariffs-united-states/
Business Insider Netherlands, Industries most affected by advertising spending cuts due to tariffs according to advertisers in the United States as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1609871/categoriesad-spend-cuts-tariffs-united-states/ (last visited July 23, 2026)
Industries most affected by advertising spending cuts due to tariffs according to advertisers in the United States as of February 2025 [Graph], Business Insider Netherlands, April 9, 2025. [Online]. Available: /statistics/1609871/categoriesad-spend-cuts-tariffs-united-states/
