This chart shows how much Singaporean internet users trust different kinds of advertising. In the second quarter of 2013, ** percent of respondents stated they trusted online video ads.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Nielsen, & Campaign Asia. (September 17, 2013). To what extent do you trust the following forms of advertising/recommendation? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/272563/consumer-trust-in-different-types-of-advertising-in-singapore/
Nielsen, und Campaign Asia. "To what extent do you trust the following forms of advertising/recommendation?." Chart. September 17, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/272563/consumer-trust-in-different-types-of-advertising-in-singapore/
Nielsen, Campaign Asia. (2013). To what extent do you trust the following forms of advertising/recommendation?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/272563/consumer-trust-in-different-types-of-advertising-in-singapore/
Nielsen, and Campaign Asia. "To What Extent Do You Trust The following Forms of Advertising/Recommendation?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2013, /statistics/272563/consumer-trust-in-different-types-of-advertising-in-singapore/
Nielsen & Campaign Asia, To what extent do you trust the following forms of advertising/recommendation? ÌÇÐÄÆƽâ°æ, /statistics/272563/consumer-trust-in-different-types-of-advertising-in-singapore/ (last visited August 01, 2026)
To what extent do you trust the following forms of advertising/recommendation? [Graph], Nielsen, & Campaign Asia, September 17, 2013. [Online]. Available: /statistics/272563/consumer-trust-in-different-types-of-advertising-in-singapore/
