The timeline shows a forecasts of programmatic (RTB and non-RTB) and non-programmatic shares of digital advertising spending in the United States from 2010 to 2020. According to Business Insider, the RTB share will increase from ** percent in 2015 to ** percent in 2020.
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Business Insider. (May 29, 2015). Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider. "Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020." Chart. May 29, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider. (2015). Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider. "Programmatic Vs. Non-programmatic Share of Digital Advertising Spending in The United States from 2015 to 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 May 2015, /statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider, Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020 ÌÇÐÄÆƽâ°æ, /statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/ (last visited August 07, 2026)
Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020 [Graph], Business Insider, May 29, 2015. [Online]. Available: /statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
